Area Environments

Area Environments was founded in 2012 out of a shared adoration of fine art. In the five years since, we remain just as committed to selecting artwork that inspires the creative process, delivering unparalleled service, and surprising and delighting all who work with us. We appreciate your interest as we continue to grow, and we look forward to collaborating with you on your next project.


Jamie Reich    


From studying both art and theater at the University of Buffalo to working as the prop master at the famed Guthrie Theater in Minneapolis, Jamie Reich – the owner and founder of both Apropos Painting Studio and Area Environments – has a long, illustrious history as an artistic innovator. Apropos Painting Studio has been in business for over 25 years and has evolved into a booming art, fabrication, and print business that employs a growing number of artists and tradespeople. Apropos has created sets for numerous film projects and produces ongoing interior projects for hundreds of retail stores worldwide.

"What sets us apart from other companies is that we are all artists creating wallpaper with artists' eyes. The care and time we take to create the best, most visually appealing paper has paid off for us; our customers recognize this as well and keep coming back for more. Starting Area is one of the most exciting things I've ever done. As we continue to seek out artists from around the world, our collection of unique designs will inspire new ways of relating to and using wallpaper. It is truly rewarding to share our love of art."


Diane Perry      

Operations Manager / Designer

Diane came to Area with impressive photography and graphic design skills. In addition to designing and creating all of the marketing materials for Area, she manages and oversees all of our internal workings as Operations Manager. We all wear many hats at Area, and no one does it more effortlessly than Diane.

“I have obtained bliss! I am so lucky to be able to work for a really cool company that values art and the creative process.”

Originally from Colorado, Diane moved to Minnesota in 2012 to attend the graphic design program at the Minneapolis College of Art and Design (MCAD). Charmed by the concept of Area, she jumped on board and set sail on what has become an incredible journey. Her life beyond work includes being the mother of two young men who are fully grown, but still need “Mom” every now and then. Dedicating her time to family, friends, volunteering, design, art of all mediums, and the occasional happy hour all lead to a very full life for Diane.

Amy Jo Fuller    

National Sales Manager

Returning to design after a four-year hiatus in the bike industry felt like coming home to Amy Jo. She was especially thrilled to be joining the Area team, as wallpaper is in her blood: growing up with a British mum, Amy Jo helped her mother change and install new wallpaper many times. She gives her mother credit for sparking her interest in design: “She would rearrange rooms in our house – furniture and artwork – and I could feel the impact that would have.”  

Originally educated in the field of higher education, Amy Jo pursued a certificate in interior design while working for an online university. From there she took a position at Holly Hunt in the textile department of its Minneapolis showroom. After several years, she moved to Chicago, home to Holly Hunt's corporate office. Overall, she spent nearly 10 years at the eponymous design house.

As part of Area, Amy Jo brings a passion for design and a sales philosophy focused on customer service and building relationships. 


Matthew Karston

National Sales Coordinator

With a formal training in theater arts and dance, Matthew is helping the Area team step it up – both figuratively and literally, in the case of his pop-up dance routines! He began his career performing on stages across the United States as a dancer, actor, and singer as well as working as a choreographer and dance instructor. Life on tour couldn’t compete with his love for Minnesota, land of 10,000 lakes, and he eventually returned to strengthen his roots here. Matthew’s career history includes much more than show biz, though: he’s also held managerial positions at an adult foster-care program, a ballroom dance studio, and an event venue / studio space, as well as working as a freelance marketer, brand consultant, and graphic designer. At Area, he collaborates with showrooms, representatives, and interior designers to provide thoughtful, meaningful, and detailed coordination of products and services. He loves Area's positive atmosphere and enjoys being part of a team with a professional yet fun-loving approach to their work.


When he’s not at work, Matthew enjoys exploring the Twin Cities’ dazzling art and culture scene, dancing and choreographing, exploring local parks and lakes, gathering with friends and family, tackling new graphic design projects, and tinkering with the latest technology.



Pre-Press Operator / Designer

Scott's a recent transplant to Minnesota, and he thinks it's pretty great, but he dearly misses the mountains and the green chili in his hometown of Denver. He attended the Rocky Mountain College of Art and Design to learn the ropes of graphic design software, but he's also learned a ton from working in the field, particularly in photo restoration.

Scott's known Diane, Area's operations manager and designer, for over 20 years, and this isn't their first or even their second time as coworkers! He likes Area because of its calm, quiet atmosphere, and he's happy that he can utilize his creative skills here.

Speaking of Scott's creative skills, he's also an oil painter. He loves spending time at his Northeast Minneapolis studio and has exhibited his pieces at galleries and juried shows around town. For inspiration (and escapism), he likes going on long drives for the sake of getting lost. 


Resource Librarian / Sales Assistant

“Jen Norman’s my name, organizing is my game!”

We’re talking OCD-level organizational skills. Alphabetizing, numerical, by color… you name it, she’ll arrange it. Nothing makes her happier than everything having a place, and everything being in its place!

As the Resource Librarian, this skill truly comes in handy. She'll make sure your showroom and client samples are stocked and sent in the timeliest manner possible.

Jennifer comes from the design world, and when she’s not at Area counting and putting things all in a row, she's most likely to be found in her home studio printing on her letterpress or making color swatch books. She loves paper, ribbon, scissors, and finding unique ways to use and play with them. Her husband thinks she hoards these supplies; however, she prefers to think of herself as an aggressive curator. Plus, they're all organized neatly!

Jennifer especially loves to find the perfect gift and wrap it perfectly – her motto is never to underestimate the gift of a prettily wrapped present. She searches for inspiration in everyday details that are often overlooked and can get lost on Pinterest “for days.” What's more, she often picks her outfits from the bottom up because she's shoe-obsessed. Oh, yeah, and she says she'll never have enough Japanese craft and design books or Australian magazines!


Library Support / Copywriter

Emma's career trajectory has been more like a game of pinball than a straight shot. She likes it that way, though! After living in England for five years, earning a BA in English and American literature and an MA in material and visual culture, she returned to Minnesota, her home state. Emma began working as a freelance proofreader and copy editor while in England, and she's continued to do so for almost six years in tandem with jobs at companies as wide-ranging as a greeting card company, an advertising/design agency, and an online AV-equipment database. She also volunteers in the archives of the Walker Art Center.

Emma thinks it's terrific that her role at Area is never static: one minute she'll be fulfilling sample orders, the next she'll be cutting giant stacks of samples or writing copy for a new product. Also, she loves how uniquely creative and imaginative her coworkers are!

Various people have described Emma thus: "she dances like a Sim," "she can spot anagrams in the wild," and "she is bioluminescent." She would prefer to leave you with those flattering portrayals rather than try to figure out what to say about herself.

richard houff

Print Technician

A Minnesota native, Richard's lived throughout the Midwest over the course of his printing career. Prior to Area, he had five and a half years of experience printing banners and promotional material for venues including First Avenue, Mill City Nights, Minneapolis' skyways, and the Target Center, as well as creating custom vinyl wraps for DJ equipment and sponsored events. (He also used to teach martial arts to 8-year-olds!)

Introduced to Area through numerous friends and acquaintances, Richard felt he was "ready to level up" in his printing career. So far, he says, "I'm absolutely loving it!" He appreciates Area's range of personalities and thinks there's a lot to learn and be inspired by.

Richard's undeniably got the best bandana collection of anyone at Area, as well as a seemingly endless array of snapbacks. In his non-printing life, he likes to sew his own clothes, hang out with Heather (his partner in crime) and their rescue Munchkin cat Darla, play arcade games, and put sriracha on everything. 

 The Apropos + Area Family

The Apropos + Area Family